Marketing: The Core (Access code not included)
by Roger A. Kerin, Steven W. Hartley
Category: Book
Binding: Paperback
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Rating: 4.0
Total Reviews: 39
Results Marketing: The Core (Access code not included)
CONNECT ACCESS CARD FOR MARKETING ~ Marketing The Core 6e by Kerin and Hartley continues a tradition of leading the market with contemporary cuttingedge content presented in a conversational studentoriented style supported by the most comprehensive innovative and useful supplement package available This text and package is designed to meet the needs of a wide spectrum of faculty―from the professor who just wants a good
GEN COMBO MARKETING THE CORE CONNECT ACCESS ~ Roger A Kerin is the Harold C Simmons Distinguished Professor of Marketing at the Edwin L Cox School of Business Southern Methodist University in Dallas Texas
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